Cadbury World in Dudley is every kid's dream come true, but this doesn't prevent adults from enjoying this journey through one of the world's most famous chocolate factories as well. The guided tour through the Cadbury Factory is even more significant as it is an important part of confectionery history in the UK. The Cadbury Chocolate Company in Bournville, Birmingham is in fact the first factory established by the Cadbury brothers and it played an important role in making chocolate popular among the masses.

The interactive guided tour begins with the discovery of the cocoa bean deep in the jungles of South America. The first exhibit takes the visitor to the Mayan and Aztec Kingdoms complete with the palace of Aztec Emperor Montezuma and traces the footsteps of the Spanish conquistadors who brought cocoa to Europe.

The process of making chocolate according to the special Cadbury recipe and the different ingredients that go into churning out the finished product are also described. Among the popular sections here is the "Cadabra" exhibit; this ride which is specially designed for children to take them through a chocolate wonderland, where everything;, even the rain is made out of chocolate!

The newest Purple Planet exhibit allows you to grow your own cocoa in an environment that simulates the tropical climate in Ghana, chase a Cadbury Crème Egg and even dance in the chocolate rain.

Located within close proximity of Dudley hotels in UK such as the Copthorne Hotel Merry Hill Dudley, this is an attraction that should not be missed.